An Authority in the Field

Being an authority in sustainability is not as important as being able to lead others to walk a sustainable path.  For example, there are 831 scientist appointed to the 5th climate assessment panel for the Intergovernmental Panel on Climate Change (IPCC).  While that sounds rather impressive, and it is, it does not make the knowledge sharer impressive- this is more to the point.

There is a certain benevolence among the community truly committed to growing the number of people actively participating in climate initiatives and efforts.  It seems sometimes that the real expertise manifests in behavior; it is not necessarily the expert that convinces people, but the persuader that is most successful.  Think about advertising, the woman in the skimpy shirt and panties, the man with the low cut jeans; they are no expert in manufacturing jeans or even health and fitness, but you listen to their message- buy these jeans dammit and you will look good like me.  And what happens, millions of people go out and make their purchase on a most unreliable source.

So with 831 experts in their field, why is it so difficult to move a society closer to climate consciousness?  We are creatures of habit and comfort.  This may be one of the human conditions that plagues us the worst, certainly among the top ten.  In fact when is the last time you watch or responded to the stock market rising or falling.  Heck we have so much belief in the stock market, not a day goes by where we are persuaded to believe that our day is not complete without us determine based on some"one", else's opinion, that the world economy is going to collapse because the some country's market dropped 1%.

Now imagine if we gave that much weight to the environment.  What would happen if we responded to a 1% change in the ecosystem, the way we do when the financial markets shift.  We might think very differently about the Amazon Rain Forest.  Such a shift in our behavior might result in a cataclysmic shift in our decision making.

In a recent article in Time Magazine, Ecuador want to be paid not to destroy the rain forest in their geographic area.  It is a very interesting article, but more importantly it is forces us to take a real hard look at externalities (assessing a value to attributes we over look). I would say that the world could probably come up with $3.6 billion dollars to protect the rain forest for 13 years- seems like a pretty good value.  As a matter of fact, I think I going to reach into my pocket right now and that spare $3 billion I have just sitting around.  All joking aside, why is it we have hordes of people telling us the significance of climate issues and our response is less than admirable?  Comfort is a likely answer.

We have got to work harder to do more to persuade others to act more responsibly.  Maybe it is more time out of our day, more money, better yet, more individual innovation that will help move people's stale thinking about climate extremes.  And whatever you do, don't try to scare people into being more responsible, they will just shut down and that won't do anyone or anything any good.  Let's go back to the sexy women and men of advertising; it is not often that you feel threatened by their ads, they can be down right persuasive.  Employ similar techniques, at least in principle.  No need to start stripping down, though some women in the Ukraine, have been known to take advocacy to such a level somewhat successfully.  Hmmm, perhaps the tides are changing.

Good fortune to all!

Shifting from Climate Change to Climate Extremes

 by Scotland Willis

The discussion over climate change, has been a hotly debated issue since it's inception.  Advocates fiercely reacting to opponents of climate related issues with great fervor to emphasize the seriousness of potential threats.  Now is not the time to add to that flame, but rather clarify- and continue to do so.  Choosing a discourse that is based on observations, reasonable extrapolations, and comparative data year over year, is imperative.  Action is a must.

Yes, it is impossible to predict exactly what is going to happen with the weather patterns around the world, many experts believe the extremes will continue to increase aggressively- a likely scenario.  But if speculation, projections and modeling aren't sufficient (a task carried out by experts in the field of science), then why do we depend so heavily on them with regards to economic market conditions?  Such models are known as market predictability models; hundreds of billions of dollars each day depend on such projections and their outcomes.  Why? Simple, they are a good indicator of human behavior with reference to increasing or decreasing the price of various commodities.

 Why then, are such sophisticated systems dismissed in climate modeling?  Asserting that using probabilities and potentialities is not a reliable source, is a poor argument for non-action by policy makers and the general population for that matter.

It is important to be able to translate this into climate extremes and human behavior; market behavior is of course very different- or is it.

If we think of the environment in an inverse sort of way, we can look at it a bit differently.  While we can't change the weather based on how many people are going to buy a share of sunshine or speculate on rain; we do do this in a sense.  People bid on crops and other agribusiness all the time.  The performance of the weather significantly determines whether the price of wheat will go up or down.  Take the fires that destroyed the wheat crops in Russia.  People who speculated that the price of wheat would go down when those crops matured lost their bet in terms of stock futures.  Why? because the unexpected wildfires that destroyed the crops thus increasing the price of wheat.


And there is evidence that governments have been tampering with, artificially experimenting and manipulating the weather patterns over the years.  But the other and more important point is that we (the human species), can intentionally shift the way we impact the environment.  It is true that if agribusiness could make enough millions they would play war games with other countries crops but that is not the topic of discussion here.

The former discussion is solely to raise awareness of potentialities.  What our human impact is doing is having an accelerated impact on weather conditions.  Climate change will always occur, but climate extremes will significantly impact how we live and what quality of life we can expect.  The other point of the discussion above was to look at the comparison of using predictions and forecasting to influence our decisions about legislative policy related to climate change.  A book written about crowdsourcing (link here), provides some insights to predictive modeling as a powerful source to understanding economic market behavior


In 2011, the United States experienced twelve (12) extreme weather events; the record in 2008 was nine such events.  These are generally events that translate into $1 billion in damage or more.  Two good resources to defer to are both the NOAA (link here) and a Public Broadcasting Service program NewsHour (link hour).  From Snowfall records in January of 2011 that paralyzed the midsection of the United States to the hundreds of people who died from record tornadoes that hit the country; more extreme weather patterns are striking with great force and increasing frequency.  The NOAA estimates $52b in total damage for weather related events in 2011.  These unusual weather events are not solely in the U.S.

This past Fall season, my travels took me to Thailand during flooding that struck the far north and continued southward decimating communities.  And early in 2012, Latin America is experiencing recording flooding, wildfires and droughts (Huffington Post).  Along with the extreme hurricane type winds that battered the U.K., these patters emit a warning signs that should have legislators acting on firm policies to protect the native populations.  Planning is the key.  But when project like Rancho Cielo Solar Farm get canceled one must ask why, and not just point to the DOE-- but ask who is pulling the strings?  How do such project like this get usurped politically?  Start by asking what is at stake for the existing industries that have dominion over energy sources.


Real Solutions
Locating energy sources closer to the populations that use them is an important decision to make.  A tremendous amount of energy is lost when electricity from power generating plants are located long distances from the end user.  But no one wants a coal burning plant in their back yard (unless you live in Washington D.C. [ Capital Power Plant], 60,000 tons of carbon dioxide).  Solution, find a different power source.  Granted that in some areas, certain environments are not hospitable to certain power sources.  The efficiency  is simply a poor trade off.  But in many places geothermal, solar and wind are seriously under utilized.

What to Expect
Expect more extreme storms.  The capacity of the atmosphere to retain more energy and moisture means that the release of such energy will be more extreme.  Can we harness more of that extreme energy and find creative ways to stave off or offset the negative impact? Can't answer that one.  But we can trust what is before us and act accordingly.

Extremeness:

• Snow: January record snowfall in Chicago blizzards that pounded 22 states in the midsection of the US;
• Spring: Tornadoes 3 largest twister outbreaks in 6 wks $25b dmage;
• 300 killed in 3 days
•  Tuscaloosa, Alabama leveled due to tornadoes;
• Joplin Missouri: Late May leveled killed over 150 people200 mph winds
• Hurricane Irene; ravaging the East coastline
• Droughts  TX $10b loss crops, livestock, timber, (hottest Summer in TX
• over 6000 1m acres over labor day weekend.
• Kansas 100 days over 100 temp

Unexpected Changes to a Greener Planet

Deliberations, sometimes they get in the way of getting done what we believe in.  Consideration for this, consideration for that; what will they think; WHAT IF!!!  Eeeeak!

Stop... breathe, and do what you believe in.  This is a much simpler statement than the what our genetic coding suggest we go through for decision-making but there is more than a speck of truth in it.  There is so much activity in sustainability and climate change often it feels like someone else is or can do whatever is on your mind- not so.  Each person acts as another potential persuasive vehicle to advance work tremendously important to protecting the planet.  Even if its been said, say it again, add a twist.  We must constantly strive to balance protecting the natural resources accessible to us and the way we use them.  There are millions of people, billions for that matter, waiting for someone with the right tone, approach or message that will resonate with them enough to take active steps to contribute to making a different in the many areas that make up sustainability and preservation.

After a brief hiatus, returning to this work is paramount for me; there is so much work to be done and I cannot count on what everyone else will do so I will continue to do my part and be more diligent in doing so.  Expect more articles from me more frequently, that share important advances in technology, resources, activities and changes in climate related matters.  I don't have all the answers but I feel reinvigorated after returning from Asia and having gone through a certain cleansing for myself.  I found what I needed to regroup and continue with what I believe in.

The world is a beautiful place; I want to fulfill my role in it and preserve it for as long as possible.  My goal is to help inspire others to do the same by sharing my knowledge and determination to do the same.  What you don't find here (looking4answers) you will find here ( at green elements).

Recently I spoke with my ex-wife who shared with me some amazing progress I never thought I would hear come from her lips; I Love her she is an amazing woman.  This evening she told me all of the steps she was taking to be a more active participant in climate consciousness.  Throughout the entire conversation I was smiling to myself realizing how important it is to continue the work.  You see, we don't always know when what we share with others will have the desired affect, but we can't allow that to slow us down or prevent us from doing the work.  What did she share? 1) She is walking our son to school 2) she is (as well as my son) designating a separate disposal for recycling and trash- and my son is keeping her on her toes; 3) she has replaced all the lighting in her home with CFL; 4) she has taken a conscious step to reducing the highly processed food and nearly eliminated soda from her/ their diet.  YAHOOW-OOOOOh!  Nothing could make me happier relative to what changes she is making regarding climate change.

I want to remind everyone that CFL can be extremely dangerous so follow the necessary precautions when handling them.  I have provided a link here >> What should I do if I break a bulb?  .  LED is really the best lighting technology but pricing is still an issue.

Unexpected Changes To a Greener Planet

Deliberations, sometimes they get in the way of getting done what we believe in.  Consideration for this, consideration for that; what will they think; WHAT IF!!!  Eeeeak!

Stop... breathe, and do what you believe in.  This is a much simpler statement than the what our genetic coding suggest we go through for decision-making but there is more than a speck of truth in it.  There is so much activity in sustainability and climate change often it feels like someone else is or can do whatever is on your mind- not so.  Each person acts as another potential persuasive vehicle to advance work tremendously important to protecting the planet.  Even if its been said, say it again, add a twist.  We must constantly strive to balance protecting the natural resources accessible to us and the way we use them.  There are millions of people, billions for that matter, waiting for someone with the right tone, approach or message that will resonate with them enough to take active steps to contribute to making a different in the many areas that make up sustainability and preservation.

After a brief hiatus, returning to this work is paramount for me; there is so much work to be done and I cannot count on what everyone else will do so I will continue to do my part and be more diligent in doing so.  Expect more articles from me more frequently, that share important advances in technology, resources, activities and changes in climate related matters.  I don't have all the answers but I feel reinvigorated after returning from Asia and having gone through a certain cleansing for myself.  I found what I needed to regroup and continue with what I believe in.

The world is a beautiful place; I want to fulfill my role in it and preserve it for as long as possible.  My goal is to help inspire others to do the same by sharing my knowledge and determination to do the same.  What you don't find here (looking4answers) you will find here ( at green elements).

Recently I spoke with my ex-wife who shared with me some amazing progress I never thought I would hear come from her lips; I Love her she is an amazing woman.  This evening she told me all of the steps she was taking to be a more active participant in climate consciousness.  Throughout the entire conversation I was smiling to myself realizing how important it is to continue the work.  You see, we don't always know when what we share with others will have the desired affect, but we can't allow that to slow us down or prevent us from doing the work.  What did she share? 1) She is walking our son to school 2) she is (as well as my son) designating a separate disposal for recycling and trash- and my son is keeping her on her toes; 3) she has replaced all the lighting in her home with CFL; 4) she has taken a conscious step to reducing the highly processed food and nearly eliminated soda from her/ their diet.  YAHOOW-OOOOOh!  Nothing could make me happier relative to what changes she is making regarding climate change.

I want to remind everyone that CFL can be extremely dangerous so follow the necessary precautions when handling them.  I have provided a link here >> What should I do if I break a bulb?  .  LED is really the best lighting technology but pricing is still an issue.

Trip of a Life Time- Around the World

Traveling is one of the true amenities of the human experiences.  If you are an environmentalist there are things that you constantly think about relative to your carbon foot print.  I have friends and family all over the world and own a dilemma; how to I enjoy the company of these friends and people I cherish, while maintaining my sense of responsibility to protecting the environment?

Over the past five years I have made many changes in my lifestyle.  I sold two cars and a motorcycle; developed an acute awareness for my waste habits, including recycling, and composting to produce my own food (effectively reducing the distance food has to travel to get to my table and the environmental costs associated with producing that food).  I use a waterfall system to wash my dishes by hand; I turn my hot water tank down to a temperature I can bare (warm) in the Summer; I don't leave water running when brushing my teeth or taking a shower (meaning, I turn the water off while I am soaping my body); I use a rain barrel to water my house plants and in the winter, I use the water running in the shower for my plants (because it takes time to heat up- why waste usable cold water?); I buy used clothes because I know how much water it take to produce a pair of jeans; and I pick up furniture being thrown out by others to furnish my home as I think about how long it might otherwise sit in the landfill as waste.

Despite all these things and more, I still have reservation about doing extensive traveling.  So how do I reconcile these concerns?  My hope is that I will learn more things along the way that will make a bigger difference in my life; enable me to make a bigger difference in the lives of others, so that my overall impact is reduced because of the net benefit.  Obviously I hope to share some of my experience and research to persuade others to practice environmentally sound habits.

It is challenging to see that some of the worst habits are right here at home in the United States.  Perhaps there are some positive lessons in the economic downturn we are currently experiencing.  Slowing our consumption rate is a really good starting point.  We could begin to reconcile our fuel usage and establish a national campaign on conservation that is relentless with clear objectives that achieve specific milestones- that would be data worth tracking.

I would like to say that I will just do my part, but the planet is much too important to me to not be diligent in persuading others, while consistently raising the bar for myself about acting more responsibly relative to being climate conscious.

How do I justify making this journey I believe to be an important next step in my life?  My answer may not be the correct one, which I will reserve until I collect more responses from my readers and friends, but I will begin by telling you the impact I have is on my mind every waking moment; at night I dream about a better world.

Gardening with Green Elements

Preparing and planning your garden benefits the enveironment, your finances and your health.  Enjoy the video.  Or go directly to youtube (link full view)

Japan Earthquake: Signs of Climate Change

An 8.9 scale earth quake rocked Japan generating a tsunami that is moving homes, cars, planes and having an earth shattering office buildings.

This is obviously a terribly disturbing event as hundreds are already reported dead; at what point do we recognize the correlation between what is occurring in the natural environment as a result of the accelerated impact of human activity?

Condolences and well wishes for those who are experiencing a significant loss- it is unimaginable.

Here the ocean moves large boats and vehicles as though they were leaves in a stream.

Climate change: ask yourself, what am I doing

by Scotland Willis

A path to climate consciousness can be a long one.  Some don't necessarily know where to begin, others may believe  they are doing enough.  Still some people may just believe that they have too much baggage they are carrying around to add anything else to their "to do" list is just too much.

To be certain, getting to where I am today was not an overnight decision or process.  Each step along the way I was certain others would see it as a major psychological challenge.  But the further I got into this path of sustainability the more I wanted it.  Once you are committed to climate change issues, two things are very difficult 1) understanding why others don't buy into it; even if you don't believe in the seriousness of climate change, you could say at a fundamental level that polluting is worse than not polluting- right?  Sure!  2) and turning back- I have no interest in doing so.  So where do we go from here?

My goal is to get more people to understand what they can become more climate conscious; understand climate change in a way that they can apply it to their own lives; and to lead by example.  So I would like to share a few things about my own habits over the last few years.  For simplicity purposes I will number them and you can email me if you would like a more in depth response.  It is not about bragging rights, rather it is to present some practical steps towards achieving your own personal climate goals.

1) I stopped driving ( I sold my car and motor cycle in less than a 6 month period)
2) I hang dry my close in the warm and cold months.  The winter is very dry so hanging your clothes inside works great!  I have not used my dryer in more than 2 years.  Machine drying your clothes removes more of the fiber that your clothes are made of or burns the fabric a little each time.
3) I take public transportation
4) I cycle more often than I take public transportation (whenever possible)
5) I compost; using my nitrogen and carbon rich products to contribute to my soil for gardening each season
6) I recycle: 90-95%  of the products we send to the dump / land fill, can be recycled
7) I keep my hot water heater on low most of the time.  If it were my choice, I would recommend that a temperature control for the hot water heater was placed in an accessible place to have more control over when it was on or off
8) I collect the water from my shower in a container while the water is getting warmer so I don't waste the water, I can use it on my house plants
9)  I do the same thing when I wash dishes
10) When I am at Board meetings, I try to use my computer rather than printing up documents for the meeting.
11) I do not use additional heat at night because I have sufficient blankets
12) I purchase jeans from a second-hand store, you cannot tell that they are not brand new.  It requires about 1500 gallons or 6819 liters to make a 1.5 pounds (.68 kg) of cotton.

This is really just the beginning of what you and I can do.  Individuals make the difference.  By demonstrating what we are willing to do we also influence what business and governments do.

Consume less and reuse more; the philosophy is pretty simple.  Figure out how to use what you already have better.  In less developed nations, they are already doing a better job of conserving sometimes because they do not have a choice- we in developed nations could learn from them in many ways.

Most importantly "learn", as much as you can about how to make a difference.  In the United States we are just starting to take a deep look at overlapping services (listen to this broadcast from  npr).  I believe we can change from a culture of excessive consumption to a world of cooperative consumption.

Look for organizations, groups, stores and other resources that are already doing something.  Most entities are very welcoming and will encourage you to get started.  Not only that, in some instances you will enjoy yourself so much you may not even realize you are doing something climate conscious.

Each of us has a responsibility to the other in response to humanity and ecosystem.  

Thanks!
And let's do something environmental.

Human Activity ...In Flames

Not far from the Caspian Sea lies the crater the crater 328 feet wide.  It is the result of gas exploration in Turkmenistan during the early 1970's.   Incidence such as this are a stark reminders that can penetrate psychological barriers that block understanding of the need to protect natural environment.  Here we see evidence that indicates the prevalence of poor judgement, detrimental when exploiting the natural environment.

Located Near the village of Derweze in the Karakum Desert, it is an easy reminder that we need more foresight when embarking on new "oppotunities" so that we proceed with the proper amount of caution.  There is a balance to preservation and the impact of human activity that will allow us to avoid leaving disasters such as this in our wake-- Deepwater Horizon is a reminder of that as well. This particular incident, has  been exacting its revenge for nearly 40 years now and continues to burn today.  This incident occurred near a 350 person village of Derweze and the risks associate with that population are no in my perview as of yet.
Location link Derweze (gass flame crater)
video link: Derweze in falmes

...Sky's the Limit

There is no limit to what is possible, an insight into the human mind.  Preserving the environment is no different.  And as long as there is 1% chance I will invest 100% effort.

By far our greatest challenge is preserving the balance between environment and the impact of human activity, rivaling the tragedies occurring in Africa, India as well as other developing nation- humanitarily speaking there is no comparison, but there are many links.  Preserving one can improve the outlook for many.

Fortunately human capacity has the unique ability to adapt and change.  Fraught with compromises, questions and with so many to consider, there is no satisfactory answer for what we face.

World population as of October 1, 2010 6,872,233,191

As I reflect on what my task is at Tufts University I think about the power of the resources at my disposal in Urban Planning and Environmental Engineering.  I reflect on the opportunity as a utility, to apply theory, philosophy, ideology, modeling and structure to produce a transformational strategy to preserve our natural environment-- helping others to understand and improve.  I believe we can learn to help others make immeasurable leaps in faith and progress.  My goal is to produce compelling insights that can move the world-- why not?

Engagement with people from around the world, resembling a United Nations located in a place where  our differences become our indifference-- to barriers.  We to explore the frontier together in order to foster new thinking and energy that makes the planet a more habitable place to live.

Critical thresholds of water resources; debate and dialog on economic influences, health risk factors all leave me capitulating to the evidence that rests before me; knowing that within all of this is not solely idealism that drives my commitment to change, but my unshakable belief in what is possible for humanity to achieve.  People managing scarcity, and transforming it into abundance, implementing strategies around policies and sound planning, collectively represent my drivers.

How much time do we have to achieve all this?

We have exactly enough time... starting right now.

Do something environmental (DSE)

Embracing Climate Change

Healing People and the Earth

by Scotland Willis
When we(those in the field of climate related issues) are in our circles, understanding that most of the U.S. population does not fully grasp the environmental issues that include climate change, the circle can seem full.  It seems like the world knows all about environmental concerns- but we often find ourselves talking to our friends.  With all the recycling(what to recycle, how much, separating compost etc) many people just can't seem to identify the compelling need to support modifying systems that are currently in place.  They are provided with a relatively comfortable lifestyle(for most people), many people are already burdened with economic stressors-- and quite frankly most don't see the difference their efforts will make.  Oh and let's not forget the amenity of cheap oil.

For years agencies and individuals have been working on making climate change a priority for the general public though various campaigns, from hybrid vehicles to littering and even water usage.  Some approaches have been more abrasive; making attempts to threaten non-believers with dyer consequences.  While the consequences are real, approaching environmental concerns should not be about creating fear.  We should no sooner take this approach than thinking that creating fear in the workplace is a good choice- it's not!  Fear does not make people productive; nor do threats, yelling, or misleading bits of information.  There is enough evidence and solid examples we can use to be more persuasive- and we should be.

Response to climate change is a behavioral issue.  As such we need to focus on strategies that change behavior.  Incentives, education(early and adult), inclusionary programs, municipal support and legislation.  People need to see, and feel the difference by contributing to project and ideas that make both large and small scale differences on the environment.  Projects may range from building a small solar panel with their child, to ground water and hydrology research undertaken by research teams.  People need to work, not green jobs but be involved so that we can yield a revolutions of change with waves of people.

A combination of more interesting approaches, visible benefits and opportunities to get involved will prove to be transformational for larger segments of our population.  People are more likely to get engaged in a project they visit while it is under way, especially if it is a large scale project with far reaching implication.

I strongly support environmental and climate change initiatives; as a 15 year consultant and a masters student  in environmental engineering as well as urban planning; how we get these messages out is going to be critical to ensuring successful engagement and implementation for a healthier future for Earth(or our biosphere).

Scotland Willis is an environmental strategist, lecturer and advocate.  He is currently a working on a dual Masters at Tufts in Environmental Engineering and Urban and Environmental Policy and Planning.  He is a management consulting in systems thinking and large scale change.  You can email him at scotland@clearstrategies.us. or visit the clear strategies web site

Bottled water www.(water what a waste)

photo wikipedia

by Scotland Willis

Massachusetts legislation House Bill 3515, Senate Bill 1480 for which the session ended July 31 2010(According to legislative sessions and rules ).  Further discussion on the matter of bottled water and soft drink deposit requirement(of .05 cents) is essentially moot.

Global not just you not just here
Throughout all of this, what rarely comes to the forefront is the impact of plastic on our environment.  Four out of five plastic bottles end up in a landfill, according to UN research. A Pool of plastic swirling in Pacific Ocean commonly known as the Great Pacific Garbage Patch is visible evidence of how human activity affects the environment(wikipedia maps and description).  Both the manufacturing and disposal have a toxic environmental impact that last beyond your and my lifetime combined.  Perhaps a more effective approach would be to develop a campaign that consistently demonstrates the waste product, its path and the outcome of plastic bottle's aftermath.  Visibility of harmful affects just is not there, despite the discovery of a rubbish patch in the Atlantic as well.  Perhaps politics, plastics, and profits just don't mix- curious.  There should be a 10 cent deposit; there are proven results in other states at this level.  That is a fraction of the toll waste plastic is having on our environment and it is something we can achieve immediately.

Issues with the bottle bill
This bottle bill left out some important provisions in its current form nonetheless.  It did not cover bottles less than 16 ounces(specifically the bill refers to container sizes 16 oz. to 2 liters).  That is ludicrous.  Smaller bottles represent a majority of the container people walk around with daily as well as being the most common container sold at special events because they are easy to hold and store.  Exempting beverage companies from all sizes lesser than 16 ounces is a fatal flaw.  Why? Because if a bill does pass, they will merely begin promoting 15 oz and less bottles.  Worse 15.9 oz bottles.

Corporations need to have a greater sense of accountability for what human demand and activity has on the environment.  Beverage companies don't want to see(what amounts to a .03 cent increase) in handling fees because of the marginal additional cost, or the perceived added expense to the consumer.  What is most disconcerting is that these very same beverage companies will not hesitate to discover new gimmicks to increase their profits by raising the price.  Apparently they are very unfamiliar with the triple bottom line and within that context, corporate accountability.  Beverage companies just don't seem to care.

A little education in corporate responsibilityA basic notion of accountability in this instance might suggest that an organization profiting from the beverage market ( i.e. wastefully [editorial license] manufacturing and packaging municipal grade or lesser water- and call it pure) in bottled water, has a social responsibility( vis a vis corporate accountability) to give back to that from which I took.  Protecting the environment is an investment not a cost.  Damaging the environment is a cost, clearly greater than beverage companies care to realize, which comes from the manufacturing of plastic containers and the waste associated with them(about 2,500,000).  Profits over people, or profits over preservation, both compromise a triple bottom line.

Here is a good exercise for fellow consumers.  Visit the web site of each beverage company that services your area; find out what there mission statement is( these are the principles that guide their work); call them up and hold them accountable for what they promise or state in their mission if it is at all related to creating a sustainable environment, or preserving our natural resources.  Even if they claim to have a connection to the natural environment- hold them to it.

There is absolutely no excuse to allow beverage companies to escape their responsibility to protect the environment; nor should we as consumers allow them to.  So today, protest:   1. learn how safe your local municipal drinking water is (I have been drinking water from the City of Boston for years and I feel great) 2. buy a reusable water container.  They are relatively inexpensive as low as $4.99 and without harmful chemicals in most cases (read the label).

I don't buy bottled water or soft drinks.  If you have it within you, stop or write your beverage company and tell them to step up their commitment to the environment and to you.  Hold them accountable for the mess they are making- literally.  And tell Rep. Alice Wolf (D-Cambridge) and Sen. Cynthia Creem (D-Newton) 1. do not give up and 2. make the policy stronger.  Let them know that you will work to gain additional support to get this bill into legislation.

Green Note: Cement accounts for 5 to 8% of CO2 output, the 3rd largest contributor of greenhouse gas emissions in the world. 

Scotland Willis is an environmental strategist, lecturer and advocate.  He is currently a working on a dual Masters at Tufts in Environmental Engineering and Urban and Environmental Policy and Planning.  He is a management consulting in systems thinking and large scale change.  You can email him at scotland@clearstrategies.us. or visit the clear strategies web site

Carbon Footprints and H2O

Think reducing your C02 footprint and H20 footprint could be reduced by using less water or energy YES and NO. Water usage is not just about how much you as the end user are using but how much water is consumed in the production of the product.

So for example, your ice tea may only be a 16oz beverage(mostly water), but a significant amount of water is used to produce the tea leaves themselves.

Water is like processed food, the more you process your food the more nutritional value you lose. By growing your own food you increase nutrient intake. By mass producing water(processing water i.e. irrigation) you decrease the efficiency of water usage.

Water works essentially the same way; when you use a system to harness water, that system requires energy and large water production- or irrigation . Using irrigation to water a farm means using thousands of gallons of water for an agricultural area or crop. This means each piece of fruit, vegetable, or coffee bean, uses more water than what goes in your cup of coffee or juice that comes out of your watermelon. Much of the water results in runoff as well. Rain barrels also sound like a good alternative but there is an environmental production cost with making rain barrels as well.

Ultimately the best approach is to find a way to capture rain water without manufacturing special products or producing high volumes of water i.e. commercial farming. Enter the natural reservoir or a form of detention tank in a natural area. Not the simplest approach in an urban area but it is possible. Urban farms are also an excellent approach, individuals use much less water than commercial applications and the food does not have to travel over long distances.

So where do you begin and end with all of these environmental concerns, footprints etc. The first and best step is to start doing more to accelerate protection of the environment. Work to reduce water consumption by using reusable water bottles, capturing rain, placing a container under your shower to capture the water before your shower heats up and use that water to water your plants. I am always happy to do a training or information session so you and others can learn how to make more of a difference.

Visit me at Clear Strategies Environmental Consulting at www.clearstrategies.us

Scotland Willis is an environmental consultant for Clear Strategies, columnist for the South End News and freelance writer.

iPhone Factor

Corporate Responsibility

By Scotland Willis

iPhones have become an international icon for communication savvy and pop culture. Unfortunately a connection between the iPhone and the hazardous chemical n Hexane, have become linked; it appear a step in manufacturing of the iPhone is resulting in neurological damage to some workers in China. N Hexane is a toxic chemical and on rare occasions can be deadly.

In February 2010, claims were reported that Wintek Corporation a subsidiary of Suzhou had workers who experienced neurological symptoms due to exposure from Hexane. The significance- Wintex produces the iPhone product and the n Hexane is a chemical used for cleaning the screens on iPhones. Hexane has a flash point of -10F and there for evaporates faster than alcohol as a cleaning agent- speeding up production. It is important to understand a few more facts about n Hexane itself.

Hexane if inhaled enters your body through your lungs. A person's liver helps to break down harmful substances such as the gases from n Hexane. The liver makes proteins that regulate your blood, and attempts to neutralize toxins in the blood like those found in Hexane. These toxins that don't get filtered pass through your blood stream and are carried to all of your organs.

Research from NIOSH (responsible for health and safety standards under the Center for Disease Control,) reveals that n Hexane has severe neuro toxins and can lead to a range of debilitating affects from peripheral neuropathy to pneumonitis. OSHA's permissible exposure limits of hexane in a contained workspace is 500 parts per million (ppm). Though proposed limits of 50 ppm were submitted to the U.S. court system, the court repudiated this proposal and its legal limits remain at 500 ppm today as listed on OSHA and CDC's NIOSH. It should be noted that even at 500 ppm neurological damage can still occur.

To provide some perspective OSHA allows 5000 parts per million(ppm) of CO2 (carbon dioxide), per million parts of air. This indicates that n Hexane at an allowable 500 ppm, present a dangerously higher level of risk to human welfare when compared to the allowable ppm for carbon dioxide(U.S. Dept of Health and Human Services).

Hexane is also found in many soy products from baby formula to soy milk. Manufactures use Hexane to extract proteins in these food products. Traces found in food products are often in the low 20 ppm and even less in soy milk. The objective is to explain how common the presence of Hexane is in our food, and put its risk factor in perspective. Hexane is a very harmful chemical and ideally manufacturers of soy products would not use Hexane in processing food at all. Preventable measures would be most ideal but that would most likely require reducing the production levels- as is the case with the iPhone.

Any of the point made here can be verified and are in no way presented to drastically shift public opinion, but hold companies accountable for counter intuitive practices to sustainability. As an environmental strategist the goal is to encourage businesses to look at more effective ways to approach eco-friendly practices, by making alternative recommendations.

From a public consumer perspective, we can influence what happens in the manufacturing process. By letting the company know that we would like evidence within 60 days that their policy regarding exposure this chemical demonstrates significant change; and that we would consider shifting our loyalty to their brand if reasonable steps were not taken. This give the manufacture reasonable time to make changes and does not threaten the disruption of business immediately. Everyone should have time to respond so that they don't react in a nonproductive or less meaningful way.

Corporate and social responsibility extend beyond our boarders. When we decide to globalize our products and services, that brings with it accountability in those new territories; not only for those products and services but to the quality of life that speak to who we are and our regard for people and the ecosystem. For business, environmental priorities should be a expansive part of a evolving green print for success.