Embracing Climate Change

Healing People and the Earth

by Scotland Willis
When we(those in the field of climate related issues) are in our circles, understanding that most of the U.S. population does not fully grasp the environmental issues that include climate change, the circle can seem full.  It seems like the world knows all about environmental concerns- but we often find ourselves talking to our friends.  With all the recycling(what to recycle, how much, separating compost etc) many people just can't seem to identify the compelling need to support modifying systems that are currently in place.  They are provided with a relatively comfortable lifestyle(for most people), many people are already burdened with economic stressors-- and quite frankly most don't see the difference their efforts will make.  Oh and let's not forget the amenity of cheap oil.

For years agencies and individuals have been working on making climate change a priority for the general public though various campaigns, from hybrid vehicles to littering and even water usage.  Some approaches have been more abrasive; making attempts to threaten non-believers with dyer consequences.  While the consequences are real, approaching environmental concerns should not be about creating fear.  We should no sooner take this approach than thinking that creating fear in the workplace is a good choice- it's not!  Fear does not make people productive; nor do threats, yelling, or misleading bits of information.  There is enough evidence and solid examples we can use to be more persuasive- and we should be.

Response to climate change is a behavioral issue.  As such we need to focus on strategies that change behavior.  Incentives, education(early and adult), inclusionary programs, municipal support and legislation.  People need to see, and feel the difference by contributing to project and ideas that make both large and small scale differences on the environment.  Projects may range from building a small solar panel with their child, to ground water and hydrology research undertaken by research teams.  People need to work, not green jobs but be involved so that we can yield a revolutions of change with waves of people.

A combination of more interesting approaches, visible benefits and opportunities to get involved will prove to be transformational for larger segments of our population.  People are more likely to get engaged in a project they visit while it is under way, especially if it is a large scale project with far reaching implication.

I strongly support environmental and climate change initiatives; as a 15 year consultant and a masters student  in environmental engineering as well as urban planning; how we get these messages out is going to be critical to ensuring successful engagement and implementation for a healthier future for Earth(or our biosphere).

Scotland Willis is an environmental strategist, lecturer and advocate.  He is currently a working on a dual Masters at Tufts in Environmental Engineering and Urban and Environmental Policy and Planning.  He is a management consulting in systems thinking and large scale change.  You can email him at scotland@clearstrategies.us. or visit the clear strategies web site